What can today’s artists and storytellers learn from an ancient Japanese method? In this podcast, Chris is joined by Google brand expert Cláudia Cristovão, who practices Kintsugi, the art of taking old ceramics and repairing them with gold-infused sap that grows stronger with time.
Building on her presentation at the THU festival in Kaga, Japan, Cláudia explains how Kintsugi’s restorative, meditative process can apply to art and even people themselves. Claudia brings a refreshing perspective on creativity to the podcast, and she also reveals how upcoming artists can build their own brands.
Links:
0:05:35 Film, art, and story: How Claudia became a creative director
0:09:37 How do you define a brand?
0:14:03 Kintsugi and the art of the repair
0:18:06 The process of the repair
0:22:50 Making things that continue to serve their purpose
0:26:38 How repairs become part of the story
0:30:58 Helping young students find out who they are
0:35:29 AI and what it takes to stand out as an artist
0:41:01 Andy Warhol and Jeff Koons as brands
0:46:05 When to polish a project - and when to let it go