Arch-viz blogger and artist Alex Hogrefe on why V-Ray for SketchUp is a breakthrough for his work and how it can transform the way you visualize designs.

With "Twosret," Karim Moussa takes his mastery of arch-viz into a beautiful and compelling short film. Find out what inspired him to make the jump.

A great arch-viz animation will step up your portfolio and allow viewers to appreciate your visualizations on another level. Read on for Mario Cameras’ top tips.

Ever wanted to jump out of bed and into the Indian Ocean? At this tropical retreat, you can. Find out how V-Ray helped visualize this bamboo-based paradise.

Architect Joël Legault creates his own studio-quality renders with V-Ray for Rhino and Chaos Cloud. Discover how he works, plus his tips for that lived-in look.

State of art ray tracing meets real-time in architectural, automotive and product visualization. Learn how easy it is for V-Ray users to turn their projects into real-time experiences.

A showcase of Architectural Visualization from the many talented designers,
studios and firms that we are fortunate to work with.

Master lighting, materials and rendering using Rhino and V-Ray with the finale in our two-part guide to creating fast-and-efficient 3D visualizations.

Discover the steps to creating fast and efficient visualizations using Rhino and V-Ray, including essential tips and tricks every Rhino artist should know.

From the earliest wireframes to current explorations in AR and VR, the A+D Museum reveals the history of architectural visualization and examines its future.

Architectural communication studio Beauty and The Bit unleashed its inner Kubrick for this atmospheric short film. Watch it here, and find out how director Victor Bonafonte took advantage of Chaos Cloud.

Award-winning arch viz studio TILTPIXEL taps into the power of Chaos Cloud to render an animation of the world-famous Harbin Opera House.

Under the hood of real-time: how to achieve best possible quality when you take your V-Ray scenes into Unreal.

Leonardo Bartz from Mint Studios renders entirely on GPU. He reveals his workflow and shows how he makes use of V-Ray Next for 3ds Max's new features.

Bartosz Domiczek won Ronen Bekerman’s CABINS 3D Challenge with his stunning set of images entitled “Northern Wisps”. We caught up with him to ask what went into the making of these images!

We surveyed more than 5500 architects and artists from over 70 countries to get their take on the latest technology and trends.

Zoo York: Selling spacious apartments with the world's biggest animals.

With endless iterations and unique properties, the natural world is one of the most difficult subjects to emulate in the realm of 3D imagery.

Follow these 3 easy steps to go from static images to an interactive experience with V-Ray for Unreal

Is it real, or is it CGI? Meet Set Visions — the multifaceted company visualizing everything plus the kitchen sink

TILTPIXEL Partner and artist - Ramy Hanna - explores the creation of realistic 3D rugs in his latest V-Ray for 3ds Max tutorial.

V-Ray for Modo has become an essential part of Ishou Keikaku’s architecture pipeline. Find out why they started using it, and how V-Ray helps them create great images every time.

How many architects are using VR? And which software are they using? Find out with our handy illustration.

To celebrate the launch of V-Ray 3.6 for Rhino, we invite arch viz expert Federico to tell us about his favorite features.