Originally from Bulgaria, Ioanna Ivanova was inspired by Pixar and Tangled to pursue a career in CG. Having studied at Bournemouth University in the UK, she subsequently moved to London where she works for INK, the inventive creative studio that’s rendered everything from funny furry planes to amazing Maseratis.
In this inspirational podcast, Ioanna talks about the importance of networking and meeting people, and the benefits of working for smaller CG studios where you can have more creative input. She also discusses what INK’s been up to lately, including medical equipment visualization and a pet project she’s masterminded herself.
Links:
4:41 Introducing Ioanna
8:41 Finding focus and starting at INK
15:38 The benefits of smaller companies
20:09 Agencies versus direct work
23:56 Medical device imagery
29:54 Personal projects at INK
34:37 AR and the future of creativity
39:40 New avenues for art
45:33 Real-time technology
49:16 Rediscovering drawing and photography
55:17 What’s next for INK