Andy Boyd, co-founder of Jam, shares insights into his studio’s journey over the past decade and their ability to adapt to changing industry dynamics. Andy reflects on his studio's blend of commercial and long-form projects, including Brothers, a feature film featuring a photoreal CG orangutan, now available on Amazon Prime. He discusses the challenges of creating realistic fur and how transitioning to V-Ray as a rendering solution revolutionized their approach to creature work. Andy also explores how smaller VFX studios like Jam have carved out niches by focusing on high-quality work for projects with limited but impactful shot counts.
The conversation covers the evolution of the VFX industry, the influence of AI as a tool, and the importance of diversifying offerings in a competitive landscape. Andy highlights the growing opportunities for smaller studios to excel in both commercials and specialized film work, sharing how Jam’s ability to collaborate and adapt has allowed them to thrive. From comedic PSA campaigns to innovative miniature-based projects like Stanley Spillzilla, Andy’s stories showcase the creativity and resourcefulness of a studio determined to push boundaries while staying true to its roots.
Links:
Brothers (2024) - Amazon Prime >
