Rendering can be faster and cheaper than setting up a photo shoot in real life. And, because your only limit is your imagination, you can take a luxury car to an aquarium, for example.
Companies around the world also create photorealistic 3D representations of their products instead of building actual prototypes. Within minutes, they can produce multiple concepts that account for different designs, materials, and budgets, and accurately figure out how they’ll sit in different environments and lighting scenarios. Almost every modern item you own will have been through this process.
Finally, you can breathe life into your projects with animation. If a picture tells a thousand words, a photorealistic animation tells a million. A simple camera move can add a new perspective to an architectural scene, a car can speed through a dramatic backdrop, or a believable character can explore an incredible new world.
© Ernest Kośka
© Ernest Kośka
