Pearl Studios – 360fly

While most consumer tech campaigns tend to concentrate on making things look slick and super clean, action cameras are sold on their robust and weatherproof nature. Pearl Studio’s product design imagery for the 360fly posits the camera in gnarly situations: next to a broken skateboard, strapped to a surfboard about to enter its first tube, or covered with horizontal icicles from a snowboarding trip. Each picture tells a story, and it’s testament to how well V-Ray – which was on render duty here – can make things look beautifully used.