“The only company that pushed our agenda best is Chaos in the sense that the software we use has become accessible for us. Things like Phoenix, which allows us to build fluid sims, and those sorts of things that were inaccessible before, now aren’t because of the way Chaos has improved access to it.”
Daniel Flood, Managing & Creative Director, Floodslicer
In the case of our most recent award winner, I walked down some stairs and said, screw this, I’m throwing out the storyboard. This is how we're going to do it. Everybody in this room, you're going to play with a medium of your choice, and then you’ll come back with an idea of what this building identifies or represents for you and then put together an outcome that no one expects.
If you're not professional enough to try and realize that your stills elements are then going to sit in concert with your film elements, then you're not going to produce a really good outcome. As an overall project. Everything is about holistic thought.
I'm always looking around and taking in the details of a space, whether it may be the lighting in a bathroom, in a restaurant, or the furniture in a new hotel lobby. It's all very interesting to me.
We've really worked hard over the last 20 years to build a holistic, full production studio, to service all our clients. We treat each project individually. And we ignore what's trending out in the world so that we can create a greater uniqueness and enrich the work for our clients.
We go the extra mile and get right into film production as well as maintaining the quality in 3D. I think film is a very important addition to any 3D archviz studio's options in terms of what you might be able to put out for a client. You have the ability to use not just interviews, but also talent footage. You can set scenes up, you can tell stories, and the 3D can be there too. That way you don’t just celebrate the architecture, but also add to the story. The two can really support each other.
