On Sell, Sell, Sell , David Gray plugs in and cranks it up a notch higher than on his previous release, Flesh . Where once there were sparse arrangements of acoustic guitar and piano, now there are live jangling electrics and drums. Gray 's voice, however, is just as raw and piercing as ever, in a good way. No matter the instrumentation, his vocal performances always best convey the message, whether urgent or tender. He does have a few quiet moments sprinkled throughout Sell, Sell, Sell , but the larger scheme is loud, driving, and powerful.

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