POWDER & THE GLORY

How two pioneering entrepreneurial women created an industry. When they started their businesses, makeup was used mostly by prostitutes and performers, and businesses were run mostly by men. They would change the way we look at ourselves, build powerful businesses, and become two of the world's wealthiest women. Narrated by Jane Alexander.
The Powder & the Glory tells the story of two of the first highly successful women entrepreneurs in America, Elizabeth Arden and Helena Rubinstein. One hundred years ago these women immigrated to the United States and, starting with next to nothing, created what is today the $150 billion global health and beauty industry. Their competing companies defined the business of beauty, making cosmetics both newly respectable and, finally, indispensable. Along the way they developed many advertising and marketing techniques that became part of the business landscape, and they themselves became household names and cultural icons. Their accomplishments continue to be relevant to both women and men in business today. This is an inspiring story about perseverance, genuine creativity, and continual reinvention to meet the changing needs and demands of consumers and society.

Estimated despatch 5-10 days after ordering.