Being able to maintain the ruff-neck edge to his work whilst all those around him are going for bling has certainly helped Ja Rule stay apart from the pack. His 1999 debut 'Venni Vetti Vicci' set the hardcore tone and Rule has rarely wandered from the path since, rather drawing audiences to him with tracks like 'Between Me and You'. 'Pain Is Love' is album number three and continues the Ja Rule crusade, including as it does forthcoming single 'Livin' It Up' as well as the mesmerising remix of 'I'm Real' featuring the only J.Lo.

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