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AAKER, DAVID A.
managing brand equity Capitalizing on the Value of a Brand NameBook - Hardcover
$86.61 * Prices displayed are in Australian Dollars and, where applicable, GST inclusive  IMPORTANT INFORMATION: PLEASE CLICK HERE FOR ALL CHRISTMAS SHIPPING INFORMATION
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Description
Looks at the intangible value of company name, brand, symbol, and slogan, and discusses cases in which this brand equity has been used successfully or poorly
Details
Released: Sat 1 Jun 1991
Catalogue Number: 0001879129
- Publisher: SIMON & SCHUSTER
- Editions: First
- Academic Level: Scholarly/Undergraduate
- Depth (m): 0.025
- Dewey: 658.8/27
- Height (m): 0.241
- Language Of Publication: English
- Pages: 299
- Physical Format: Hardbound
- Place Of Publication: United States
- Published Date: Sat 1 Jun 1991
- Publishers: Commercial
- Weight (g): 612
- Width (m): 0.165
Availabilty
This is an import product, and as such may take longer to source stock, we estimate that despatch will take 14-20 days after ordering, click here for more information regarding import products.
More AAKER, DAVID A.Affiliate Link: Affiliates Info
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