Both a screwball comedy and a satire of the advertising business, Delbert Mann's LOVER COME BACK was the second panel in the Hudson-Day comic tryptich. Advertising account executive Carol Templeton (Doris Day) is infuriated by the ease and sleaze with which Jerry Webster (Rock Hudson), her rival at another ad outfit, attracts big accounts to his firm by plying the clients with demon rum and long-legged chorus girls. When she reports him to the Ad Council, he sends buxom Rebel Davis (Edie Adams) to charm the (all-male) council into a state of blissful inertia. To thank Rebel Davis for her work, Jerry shoots a number of commercials with her for a fictional product called VIP, not intending to use them. But when his perennially bewildered boss Peter Ramsey (Tony Randall) mistakenly airs the commercials, Jerry is forced to come up with a real product. Carol gets wind of this novelty and, determined to land the account, looks up Linus Tyler (Jack Kruschen), the scientist that Jerry hired to create VIP. Always a step ahead of the game, Jerry disguises himself as Tyler to acquaint himself with his attractive competitor. Despite the 1950s stereotypes that colored most gender comedies of the period, the deftness and wit of Hudson, Day, and Randall make this film a genuinely amusing farce.

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