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ANDERSON, CHRIS
long tail Book - Paperback
$26.15 * Prices displayed are in Australian Dollars and, where applicable, GST inclusive  IMPORTANT INFORMATION: PLEASE CLICK HERE FOR ALL CHRISTMAS SHIPPING INFORMATION
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Description
WhathappenswhenthereisalmostunlimitedchoiceWheneverythingbecomesavailabletoeveryoneAndwhenthecombinedvalueofthemillionsofitemsthatonlysellinsmallquantitiesequalsorevenexceedsthevalueofahandfulofbest-sellers
Inthisground-breakingbook,ChrisAndersonshowsthatthefutureofbusinessdoesnotlieinhits-thehigh-volumeendofatraditionaldemandcurve-butinwhatusedtoberegardedasmisses-theendlesslylongtailofthatsamecurve.AsourworldistransformedbytheInternetandthenearinfinitechoiceitoffersconsumers,sotraditionalbusinessmodelsarebeingoverturnedandnewtruthsrevealedaboutwhatconsumerswantandhowtheywanttogetit.
ChrisAndersonfirstexploredtheLongTailinanarticleinWiredmagazinethathasbecomeoneofthemostinfluentialbusinessessaysofourtime.Now,inthiseagerlyanticipatedbook,hetakesacloserlookattheneweconomicsoftheInternetage,showingwherebusinessisgoingandexploringthehugeopportunitiesthatexist:fornewproducers,newe-tailers,andnewtastemakers.Hedemonstrateshowlongtaileconomicsapplytoindustriesrangingfromthetoybusinesstoadvertisingtokitchenappliances.Hesetsdowntherulesforoperatinginalongtaileconomy.Andheprovidesaglimpseofafuturethat'salreadyhere.
Inthisground-breakingbook,ChrisAndersonshowsthatthefutureofbusinessdoesnotlieinhits-thehigh-volumeendofatraditionaldemandcurve-butinwhatusedtoberegardedasmisses-theendlesslylongtailofthatsamecurve.AsourworldistransformedbytheInternetandthenearinfinitechoiceitoffersconsumers,sotraditionalbusinessmodelsarebeingoverturnedandnewtruthsrevealedaboutwhatconsumerswantandhowtheywanttogetit.
ChrisAndersonfirstexploredtheLongTailinanarticleinWiredmagazinethathasbecomeoneofthemostinfluentialbusinessessaysofourtime.Now,inthiseagerlyanticipatedbook,hetakesacloserlookattheneweconomicsoftheInternetage,showingwherebusinessisgoingandexploringthehugeopportunitiesthatexist:fornewproducers,newe-tailers,andnewtastemakers.Hedemonstrateshowlongtaileconomicsapplytoindustriesrangingfromthetoybusinesstoadvertisingtokitchenappliances.Hesetsdowntherulesforoperatinginalongtaileconomy.Andheprovidesaglimpseofafuturethat'salreadyhere.
Details
Released: Mon 2 Jul 2007
Catalogue Number: 9781844138517
- Weight (g): 245
Availabilty
Estimated despatch 14-20 days after ordering.
More ANDERSON, CHRISAffiliate Link: Affiliates Info
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