What's the difference between a ho-hum product that hurts your bottom line and a Killer Brand that compels people to choose it and use it? In Killer Brands, marketing guru Frank Lane reveals his recognized three-step method to unlocking the marketplace and creating brands that annihilate the competition.

No matter if you're selling socks or software, by following these three tenets of branding, you're guaranteed to kill the competition and create a dynamic, thriving brand.

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