KID ROCK

Despite his assertions that he was "going platinum" throughout the title track of Devil Without a Cause, nobody expected Kid Rock to sell 7,000 copies of his fourth record, let alone 7,000,000. This was a guy who was pretty much considered a joke (if he was considered at all) ever since the 1990 release of his sub-Beasties debut, Grits Sandwiches for Breakfast. College radio veterans tell tales of being inundated with copies of the CD, receiving so many free copies that they eventually ran out of ways to destroy the promos. So, when the Kid returned with Devil Without a Cause in 1998, nobody outside of his hardcore Detroit partisans expected him to make much of an impact. As it turns out -- and doesn't it always turn out this way -- the intelligentsia really didn't have a clue about Kid Rock, since they hadn't been paying attention. Despite a near-universal lack of support, he did not give up; he just kept plugging away, eventually developing a rather unique blend of white-boy rap, Detroit rock & roll, and metal posturing. It was as if David Lee Roth was raised a white-trash rapper and had a dirtier, funkier band than Van Halen. It was totally unpredictable, especially at the tail end of a decade dominated by humorless grunge and doom metal. It was a blast of raw, fun, and very, very hard rock, topped off with a surprisingly witty sense of humor.

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