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ALTMAN, LYNN
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Description
Demonstrates how to improve the branding process through a common-sense approach that eliminates arduous and unnecessary marketing practices while establishing better customer ties, in a reference that outlines the author's "Brandmaker Express" program as it has been culled from the examples of such companies as Heinz, Dairy Queen, and Time Inc.
Details
Released: Tue 22 May 2007
Catalogue Number: 9781591841067
- Publisher: PENGUIN USA
- Subject Development: Business & Law
- Academic Level: General Adult
- Depth (m): 0.019
- Dewey: 659.1/11
- Height (m): 0.191
- Pages: 207
- Place Of Publication: United States
- Published Date: Thu 16 Nov 2006
- Weight (g): 295
- Width (m): 0.14
Availability
Estimated despatch 14-20 days after ordering.
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