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JELASSI
Format: Book
Released: Mon 7 Jul 2008
Catalogue Number: 9780273710288
STRATEGIES FOR E-BUSINESS
| Price: | AUD$112.52 |
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* Prices displayed are in Australian Dollars and, where applicable, GST inclusive
Description:
Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
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Estimated despatch 14-20 days after ordering.
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